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27/09/06 - Images of Disability Website launched by Department of Work and Pensions |
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There are around 10 million disabled adults in the UK likely to be covered by the provisions of the Disability Discrimination Act and a recent study suggests they have an annual spending power of approximately �80 billion (source: Department for Work and Pensions). So why are they missing from advertising? If you're involved in developing and delivering communications activities and products, this web site will help you to redress the imbalance. This is more than just about accurately promoting the diversity of our society and doing what's right - it's a creative opportunity. What is IOD?An image of disability is a fair, creative and stimulating portrayal of disability. It can be anything from a photo, graphic or character in a storyline, visual or aural cue. The possibilities are endless! For more information visit www.imagesofdisability.gov.uk � |
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