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Scottish Disability Equality Forum along with thistle logo in purple and green

27/09/06 - Images of Disability Website launched by Department of Work and Pensions
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There are around 10 million disabled adults in the UK likely to be covered by the provisions of the Disability Discrimination Act and a recent study suggests they have an annual spending power of approximately �80 billion (source: Department for Work and Pensions). So why are they missing from advertising?

If you're involved in developing and delivering communications activities and products, this web site will help you to redress the imbalance. This is more than just about accurately promoting the diversity of our society and doing what's right - it's a creative opportunity.

What is IOD?

Images of Disability is a cross-government initiative lead by the DWP to 'mainstream' images of disabled people into Government advertising and publicity.� And they want to influence the provate sector too

An image of disability is a fair, creative and stimulating portrayal of disability. It can be anything from a photo, graphic or character in a storyline, visual or aural cue. The possibilities are endless!

For more information visit www.imagesofdisability.gov.uk

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SDEF address, 12 Enterprise House, Springkerse Business Park, Stirling, FK7 7UF. Scottish Charity Number SCO31893. Company Number SC 243392. Scottish Executive Logo and SDEF gratefully acknowledges the support of the Scottish Executive