Web based fundraising initiative. ClickNow works by encouraging charities to set up a link to an established search engine through its own website.

It raises money by asking charities to have alink on their website to ClickNow that takes them through to a search engine, currently AskJeeves.co.uk.

It will then distribute, through the Charities Aid Foundation, 50 per cent of the money it receives from the search engine for introducing customers to the websites.    At least thirty charities have already signed up.

For further information contact:   www.charityclicknow.com